July Editorial Trends

Passport Ready ✈️

With summer in place, it's time to create memories and make it one for the books. If you're living in your Renaissance era or rocking some fab vacation-ready nails, share the vibes (and hot tips) as things heat up. Also this month, let's celebrate the Disability Community, much-anticipated summer flicks and whole lot more.

Themes:
Water
Fresh Air
Fandom
Otherworldly

Moments:
Disability Pride Month
Fourth of July
Bastille Day
Barbie Movie
Road Trip Season

Other useful tools to check out:
Pinterest Trends | Idea Pins Best Practices | Pinterest Predicts | PinterestTV

📈 Look below for our trends to watch! 📈

July Editorial Trends

February

26

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10pm

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9:00am – 10:30am

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9:00am – 10:30am

Do I need my ID for entry?

An email confirmation is all you need to check you in.

9:00am – 10:30am

Do I need my ID for entry?

An email confirmation is all you need to check you in.

9:00am – 10:30am

Do I need my ID for entry?

An email confirmation is all you need to check you in.

Why Join the Pinterest Creator Community?

Education

Ben is the co-founder and CEO of Pinterest. He loves saving ideas about food, photography and activities to do with his two kids. Before starting Pinterest, Ben worked at Google and graduated from Yale.

Community

Andréa Mallard is chief marketing officer at Pinterest, where she oversees the global marketing and creative teams responsible for telling the Pinterest story to Pinners and advertisers all over the world. Most recently, she was CMO at Gap Inc.’s apparel brand Athleta.

Amplification

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Week 1:

Water | 7.3-7.9

🍒 Cherry recipes

💦 💄Wet beauty and fashion

🦽 First Friday Focus: Disability Community

🍋 Hacks to drink more water

Week 2:
Fresh air | 7.10-7.16

🌲🛏️ Forest bedroom aesthetic

💅 Vacation (tropical, fruity, beach-y) nails

🍰 Whipped recipes

🎨 Car ceiling decorations

Week 3:

Fandom | 7.17-7.23

🎶 Concert outfits for every vibe

🎠 Renaissance aesthetic (inspired by Beyoncé)

💅 Nails inspired by TV & movies

💖 Barbie core

Week 4:
Otherworldly |

7.24-7.30

🧑🏽‍🍳 Molecular gastronomy

🚽 Futuristic bathroom ideas

🕯️ DIY bendy candles

💅 Thermal map-inspired nails

June Trends:

Nostalgia | Summer of Love 🏳️‍🌈 ⛱️

Week 1: Proud on Pinterest

🏳️‍🌈 Pride and progress: Celebrating the LGBTQIA+ community

💜 Pinterest Predicts: Beyond blue and pink

🖼️ Maximalist decor ideas

🍦What to make with cottage cheese

Week 2: On the way

☕ Oatmeal lattes (breakfast drinks

👩‍🦰 “Glue bangs” hairstyles

🚂 Pinterest Predicts: All Aboard (Train Travel)

🎶 Concert outfit ideas

Week 3: Entertaining + Celebrating Consciously

✊🏿 Juneteenth

👰🏽🌳 Outdoor wedding ideas

🍓 BBQ & berries

🌻✂️ Summer craft party ideas

Week 4: Throwbacks

🍔 Nostalgic nosh

📷 Retro wedding ideas

🛏️ Vintage bedroom decor tips

🇺🇸 Fourth of July celebration ideas

May Trends: Spotlight on...🔦

Week 1: Proud on Pinterest

🏳️‍🌈 Pride and progress: Celebrating the LGBTQIA+ community

💜 Pinterest Predicts: Beyond blue and pink

🖼️ Maximalist decor ideas

🍦What to make with cottage cheese

Week 2: On the way

☕ Oatmeal lattes (breakfast drinks

👩‍🦰 “Glue bangs” hairstyles

🚂 Pinterest Predicts: All Aboard (Train Travel)

🎶 Concert outfit ideas

Week 3: Cultures | Weddings

💘 Cultural weddings

💍 All things wedding: dresses, nails, hair and guest outfit ideas

🫖 Tea Party ideas
(International
Tea Day)

🌎 Baked goods from around the world

Week 4: Small Joys

🍩 Mini food

💅Micro nail art

😎 Small sunglasses

🖼️ Tiny apartment decor ideas

🧜🏾‍♀️ Mermaidcore

April Trends: Alter Eco ♻️

Week 1: Hidden Gems

🌈 Festival look inspo

🖋️ Fine line tattoos

🐰 Easter 2023 ideas

👩🏽‍🍳 Recipes with unexpected ingredients

Week 2: New Ways of Thinking

🧶 Celebrating Mother's / Other’s Day

🍼 The Fourth Trimester

🤗 Unique ways to say thank you

🥐 Breakfast
in bed ideas

Week 3: Most Valuable Planet & Earth Day

🌳 Earthitecture

🪡 Upcycled fashion

🔨 Landlord-approved DIY

♻️ Sustainability hacks

Week 4: Gaining Momentum

🍿 New movie night ideas

👽 Spacey sci-fi beauty

🚚 Cool vans and how to live on the go

💍 Bridalcore

March Trends: Energize 🔋

Week 1: Proud on Pinterest

🏳️‍🌈 Pride and progress: Celebrating the LGBTQIA+ community

💜 Pinterest Predicts: Beyond blue and pink

🖼️ Maximalist decor ideas

🍦What to make with cottage cheese

Week 2: On the way

☕ Oatmeal lattes (breakfast drinks

👩‍🦰 “Glue bangs” hairstyles

🚂 Pinterest Predicts: All Aboard (Train Travel)

🎶 Concert outfit ideas

Week 3: Muses and makings

🖼️ Night at the museum aesthetic

🍭‘90’s nostalgia recipes

🎨 DIY paint upgrades: from walls to furniture

🎍Wab-sabi

Week 4: Spring reset

💁🏽‍♀️ Crown care

👟 Spring style refresh (on a budget)

💃🏿️ Prom ‘23 inspo

🧹 Satisfying spring cleaning and organization

February Trends: Game Time 🏆

Week 1: Empower

✈️ Black Travel

🧠 Dopamine fasting

⛲ Confident feng-shui decor
🛌 Sleep hygiene tips

Week 2: Love

👭 Bestie date ideas
📖 Poetry writing

❤️️ Solo V-Day
🥂 Galentine’s Day

Week 3: Pre-game

🥘 Healthy(ish) party foods

✨ Metallic everything

☕ New ritualistic buys

🥄Vintage-inspired kitchenware

Week 4: Set the trend

🛼’80s look back

🧚 Ethereal weddings

⭐ Star nails

🎿 Puffer jacket styling

January Trends: The Month of Do 🗓

Week 1: 2023 starter pack

🌑 New moon intentions
🖼️ Vision board inspiration

🌱 Monthly meal planning
🎽 Workout outfits

Week 2: 360 wellness

🍎 Easy healthy
breakfast ideas

🛀 Wellness spa interior design

🧘‍♀ Small meditation corner in bedroom

🏃🏿‍♀️ Workout routines

Week 3: Positivity

🎨 Accent walls in living room
💅 Magenta nails

📜 Motivational quotes positive
👬🏽 Bestie photoshoot ideas

Week 4: Goal-setting

🧧 Red aesthetic pics
✨ Summer goals

✉️ Stationary organization desk

📓 369 manifestation

Health & Fitness:

Take it holi-day by day

Sometimes you need a silent night after all the festivities. How do you recharge your social batteries? What about staying active indoors or even celebrating solo? We’d love to hear some tips on feeling cheerful this month—inside and out.

How to prioritize your mental wellness during the holidays
Ways to politely turn down invitations
Holiday prep for one (or two)
Finding the balance through holiday workouts

DIY & Crafts:
Deck the halls

Make some magic this holiday season and inspire others to do the same with edible DIYs, handmade gifts and the all-important thank you note.

· Unexpected gingerbread houses
· DIY holiday decor and gifts
· Thank-you note tips and ideas

Lifestyle:
Making spirits bright

Whether you’re upping your gift game, discovering new holiday destinations or wrapping presents (almost) too pretty to open, everyone’s looking forward to fresh ideas this winter. Make your list and we’ll check it twice.

Holiday travel escapes
Elf on the shelf ideas
Holiday gift wish list and guides
DIY gifts
Holiday memes
Ski chalet aesthetic

Misc:

Life out there

· Outdoor adventure (camping/hiking) hacks
· Spring escape travel destinations
· Oil pastel art

We can't wait to create with you

Panelists

Sandra Nestle

Designer, Pinterest

Naomi Crumpet

Marketing Manager, Pinterest

Peter Finkle

Data Analyst, Pinterest

Gerard Brando

Supervisor, Pinterest

Monica Crawford

Media Manager, Pinterest

Venue

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Join Pinterest at the event. We'd be happy to host you at the venue. Please RSVP to reserve your spot.